Brand Love: What It Is and How to Use It with Dr. Aaron Ahuvia

BrandingInterview
Written By Kelly Smith

What’s love got to do with branding? More than you may realize! Today I’m interviewing Dr. Aaron Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, and the leading expert on brand love.

We discuss whether it’s possible for us to love—really love—things. Dr. Ahuvia walks us through the evolution of love and how loving things can actually make sense.

We talk about the main reasons people fall in love with brands. And we discuss some practical applications of brand love for smaller brands.

I cannot recommend Dr. Ahuvia’s book enough!

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Find Dr. Ahuvia at thethingswelove.com

Buy The Things We Love on Amazon

Kelly Smith

Kelly Smith is on a mission to help ensure technology makes life better for everyone. With an insatiable curiosity and a multidisciplinary background, she brings a unique perspective to navigating the ethical quandaries surrounding artificial intelligence and data-driven innovation.

https://kellysmith.me
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