How to Create a Brand Identity
Creating a brand identity is essential for all businesses—even freelancers. You need to differentiate yourself from the competition in order to stand out and attract your ideal client.
In this episode of Brand + Design Scoop, I walk you through the steps of creating a powerful brand identity that will help you uncover your brand heart, brand personality, and brand voice; pick your brand colors and fonts; and get ready to put it all together for consistency in a logo, other visual elements, and your brand bible.
Be ready to take notes! And download the transcript for a full list and bullet points.
To go deeper into creating vision and mission statements—with more examples of some of the best ones out there—check out my blog post “Best Vision and Mission Statements and How to Write Yours.”
To go deeper into creating brand personality and voice, check out my blog post “How to Create Your Brand Personality and Voice.”
Links mentioned in the episode:
“Average number of connected devices residents have access to in U.S. households in 2020, by device” — Statista
“How to Change the Color Palette in Squarespace 7.1”
“How to Change the Font Family in Squarespace 7.1”
“How to Create a Color Palette for Your Brand”
“How to Identify and Attract Your Ideal Client”
“How to Pick a Niche for Your Business”
Music by ZenMan
