How to Find Your Brand Personality with Kelly Wittman

I know you’ve heard it before—especially from me! When you design your website, write your blog posts, record your podcast, or create social media posts, you’ve got to let your unique brand personality come through. 

But you may be wondering what “brand personality” really means and how you find yours. Well, my guest today—Kelly Wittman—answers all your questions about brand personality and give you tips on how to find yours!

Kelly Wittman is a brand strategist and designer who owns Witt and Company, a brand-strategy and design studio based just north of Minneapolis, Minnesota.  Kelly and her team have helped more than 100 purpose-driven businesses craft consistent and cohesive brands using a strategy-first approach and the principles of Seasonal Brand Theory and Color Psychology. 

Some highlights from the episode:

• Should you create your brand first or market first?

• How your brand is an evolving entity and is not set in stone

• The advantages solo entrepreneurs have of being nimble with their brands

• The importance of being uniquely you in your brand personality and voice

• Why it’s essential to put feeling into your brand

• How façades can repel your ideal client

Find Kelly at https://wittandcompany.com

Kelly on LinkedIn https://www.linkedin.com/in/kellymwittman/

Here is the link to download Kelly’s PDF of archetype and color adjectives https://wittandcompany.com/ba-cheatsheet/