The Marketing Chat Podcast
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How Beta Testing Can Improve Customer Experience and Sales with Jenna Zeng
Jenna Zeng, co-founder of StaffNet, went from owning a local cleaning company to creating a global SaaS business. They discovered that beta testing lead to a better product, a tighter niche, and more sales.
Bridging the Gap Between American and Hispanic Entrepreneurs with Gabriela Pulido
In this episode, Gabriela Pulido of Scalto discusses how Hispanic people represent many countries and many cultures. She shares ways that American entrepreneurs can improve the ways they work with Hispanics and Latin Americans.
How to Find Your Brand Personality with Kelly Wittman
In this episode, my guest Kelly Wittman and I discuss what a brand personality is, whether you should create your brand first or start marketing first, the advantages solo entrepreneurs have over large corporations, how to find your brand personality, and much more!
Brand Love: What It Is and How to Use It with Dr. Aaron Ahuvia
What’s love got to do with branding? More than you may realize! Today I’m interviewing Dr. Aaron Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, and the leading expert on brand love.
How Unique Do You Have to Be?
We put so much pressure on ourselves to be totally unique with our niche, services, and programs. But is that really possible? In this episode, I discuss the one area where you can be truly unique—the one and only—and why being unique can make it so that your ideal client will pick you no matter what you’re charging.
Thinking About Rebranding? Start with a Brand Audit
In this episode, I discuss rebranding your business, when you should do it, and how to get started. I discuss the cons of rebranding, walk you through how to do a brand audit, and tell you how to spot opportunities to differentiate yourself from the competition.
How to Create a Brand Identity
In this episode, I walk you through the steps of creating a powerful brand identity that will help you uncover your brand heart, brand personality, and brand voice; pick your brand colors and fonts; and get ready to put it all together for consistency in a logo, other visual elements, and your brand bible.
“The Matrix” and Your Brand Avatar
In this episode, we’re taking lessons from “The Matrix” in creating a brand avatar. Your brand avatar is the digital and physical manifestation of your mental conception of yourself and/or of your business brand.
Branding, Color, and Style: An Interview with Personal-Image Consultant Julie Shields
In this episode, I’m talking about branding, color, and style with personal image consultant Julie Shields. We thought we were going to talk about how to pick the best colors for your brand, but we end up talking about so much more!
Don’t “Just Do It” with Your Branding
By the American Marketing Association’s definition of branding, Nike’s swoosh is its brand. And “Just do it” is their brand. But is that really it? Well, no. Let’s see what we can take from Nike’s branding and website and apply it to yours.