How to Pick a Niche for Your Business

In this episode of Brand + Design Scoop, I’m discussing what a niche is, why it’s so important to have a niche, and 6 steps to picking a niche.

Links mentioned in the episode:

“Branding, Color, and Style: An Interview with Personal-Image Consultant Julie Shields”

“Best Practices for Blogs and Podcasts”

“Don’t ‘Just Do It’ With Your Branding”

Google for Business account

Google Keyword Planner

“How to Identify and Attract Your Ideal Client”